Web Design/Development

PTI's Multimedia program in Web Design & Development teaches advanced technology for today's careers in both web design and web development.

You will learn both website design and programming technology as well as color theory, motion graphics, and interface design.

Key Benefits

  • You will gain fluency in at least five languages and several frameworks used for web development
  • You will learn both design side and programming side web skills.
  • You will learn to create content management systems using server side code for retrieval of dynamic data
  • You will design interfaces for a wide array of screens and environments
  • You will write code that powers highly interactive systems and applications.
  • You will learn to create interactive solutions for delivery on desktops, mobile devices, tablets and large format displays
  • You will learn to animate screen elements to add tone and context to the user experience.
  • You will learn how to diagnose and troubleshoot code errors.

Student Work Multimedia Web Design/Development



 

More about this program

Key Skills
Courses
Employment
Careers
Tuition, Loan Debt & Graduate Information
  • Key Skills

    In the PTI Web Design & Development Program you will learn key skills such as:

    • Website Design
    • Code for screen delivery
    • Design and animation
    • Digital imaging
    • Front end usability
    • Industry relevant code
    • Interactivity
    • Mobile applications
    • Motion graphics
    • Navigation fundamentals
    • Screen design
    • Server side scripting
    • Dynamic content management
  • Courses

    WEB DESIGN AND DEVELOPMENT CONCENTRATION
    Drawing
    This course introduces the foundation of drawing through the five elements of art (line, space, value, form, and texture). A series of activities will focus on visual demonstrations of gesture drawing, form, perspective, and developing concepts through visual representations of imagery and typography.
    Color Theory and Techniques
    This course introduces the basic principles of harmony and contrast. Fundamental theories pertaining to color perception and design are introduced and practiced. The student’s skills with color design and communication are developed and refined through project creation and critique. Areas of focus in this course include color theories, models, digital production, traditional techniques and print.
    Typography
    This course focuses on the fundamentals of typography and introduces the students to aspects of type for display and text design. Students become familiar with the categories of type and a variety of font families. They also become proficient at choosing fonts to match a specific message.
    Computer Illustration
    In this course students use the computer as a drawing tool. Students will become aware of the industry markets of cartooning, technical illustration, and typography and how these can work in different designs and page layouts. A 70% grade must be attained at this level to continue into Graphic Design related courses.
    Digital Imaging
    This course utilizes techniques associated with designing computer graphics and page make-up for desktop publishing. Emphasis is on the exploration of illustration, photo retouching and manipulation, working toward finished results primarily for print and Web. A 70% grade must be attained at this level if continuing into GDA139.
    Photography
    This course provides an introduction to the concepts, techniques, procedures, and application of photography. Students will use cameras in studio and field conditions to capture images to meet the requirements of assignments designed to develop specific skills and competencies. Emphasis is placed on basic compositional rules, common features of a DSLR camera with appropriate lenses, lighting, and exposure.
    Entrepreneurship
    This course provides a thorough survey of business practices from a creative professional perspective. Topics include contracts, invoicing, copyrights, freelancing, client relations, operations, management, proposals, and accounting.
    Introduction to Media Technologies
    This course is designed to provide the student with an overview and exposure to basic multimedia concepts and software. Students examine introductory theories and concepts of both web and video projects. Preproduction of multimedia elements is stressed.
    Web Authoring Design
    This course focuses on the student’s basic authoring skills by concentrating on the demands, details, and subtleties of creating web pages. Semantic and structural markup and style sheets are the primary focus of this course, adhering to modern web standards. The course touches on the addition of graphics and interactivity to webpages, as well as file management, file formats, testing, and publishing. A 70% grade must be attained at this level if continuing into MMA106.
    Client-Side Web Development
    This course is an introduction to basic programming through client-side languages. Students will integrate front end technologies and interactivity according to web standards and also explore programming concepts such as data types, control flow, functions, and events. An emphasis will be placed on writing efficient code, problem solving common errors, and user experience. A 70% grade must be attained at this level if continuing to MMA202.
    Dynamic Content Management
    This course introduces students to the standards for designing relational databases. The course focuses on record creation, modification, and deletion as well as database design and data migration. In addition, Structured Query Language is utilized to obtain dynamic information for multimedia authoring.
    Media Design
    This course focuses on the fundamentals of the visual design elements of line, shape, and color, with the emphasis on creative thinking, time, audio and problem solving using various electronic techniques and methods.
    Interactive Media
    This course teaches technologies and practices that streamline web development, such as the use of preprocessors and frameworks. Students learn to enhance web projects using animation and interactivity. A 70% grade must be attained at this level if continuing to MMA224.
    Delivery for the Web
    This course teaches students to combine text, image, video, and sound content into interactive applications for internet delivery. The emphasis is on learning those mediaintegration skills necessary to produce a multimedia portfolio. Prerequisites: MMA105 and MMA106.
    Server Side Scripting
    This course focuses on dynamic interactive web sites. Students learn to create data driven pages that access stored information dynamically using a server side scripting language. Prerequisites: MMA105, MMA106 and MMA107.
    Interactive Design
    This course emphasizes the theory and practices of screen design and user interactivity in interactive projects. Students improve their knowledge of scripting languages to dynamically manipulate data. Prerequisite: MMA105 and MMA106.
    Interactive Development
    This course focuses on the development of interactive projects, with an emphasis on planning and teamwork. Students increase their skills with front-end and back-end web development technologies and practices.
    Web/Interactive Senior Project
    In this advanced level course students will work on team projects as they relate to the Web /Interactive industries, following best practices in project management, workflow and communication. Students will focus on prototyping, problem solving, experimentation, and execution of project deliverables in a team environment. Prerequisite: To be taken after all other concentration classes are completed.
    Advanced Interactive Technologies
    In this advanced course, students learn aspects of advanced programming languages that allow for scripting of complex interactive applications. Students are encouraged to explore emerging technologies to create stimulating user experiences. Prerequisites: MMA105 and MMA106.
    Web/Interactive Portfolio Development
    In this course, students create an industry-quality portfolio consisting of enhanced and updated projects from previous classes as well as newly created projects. Students create a final portfolio using a consistent theme related to their personal identity. A 70% grade must be attained for completion of this final class. Prerequisite: To be taken after all other concentration classes are completed.
    PROGRAM REQUIREMENTS
    Steps to Career Success 1
    The purpose of this course is to acclimate students to the available resources to maintain their focus on achieving career goals. The course is scheduled for all students in the 1st quarter, one hour per week.
    Steps to Career Success 2
    The purpose of this course is to develop an understanding of the nuances of industry. Topics will include industry related organizations, social networking, employer expectations and other professional skills. The course offering will vary by quarter depending on the program offered, one hour per week.
    Career Development
    The focus of this course is on preparing students for the upcoming job search process. They will produce a series of critical job search documents, including a resume, reference page, cover letter and thank you letter. These documents are applied to job search activities that give students the opportunity to hone their interview skills, research potential employers, complete an online job application, and experience a mock interview scenario.
    Internship
    The Internship is a cooperative effort between the Institute and the professional community. It is designed to provide the students with an opportunity to apply the knowledge and skills learned in their major in a related working environment. This internship requires 240 hours work experience.
    GENERAL STUDIES
    English Composition 1
    This writing course focuses on the writing of descriptive narrative, cause and effect, and process essays from the initial stage of prewriting to final revisions and editing. Topics included are purpose, audience, development, focus and organization, as well as word usage and sentence structure. Elements of grammar, spelling, and punctuation are reviewed. Assigned readings are part of class discussion and writing assignments. Prerequisite: Satisfactory performance on the writing proficiency exam; otherwise, students must have concurrent success with GEE099 and GEE100 before proceeding on to GEE150.
    English Composition 2
    This writing course is a continuation of the fundamentals introduced in GEE100 English Composition 1. Library and electronic research techniques and guidelines are thoroughly covered. Advanced persuasive writing and research-based persuasion are emphasized using citations and works cited according to MLA guidelines. Analytical and critical thinking skills are developed through students’ evaluation of their own writing and assigned readings. Prerequisite: Satisfactory performance on the writing proficiency exam or GEE100.
    Effective Speech
    This course focuses on the various dimensions of effective speaking with emphasis on audience analysis, reasoning, organization, evidence, and delivery. Throughout the course, the student is acquainted with the various types of speeches and their effectiveness through critical and analytical reading, individualized and group exercises and projects, and class discussions. Students deliver a variety of speeches, including informative and persuasive speeches.
    Art History
    This general studies course focuses on the history of art and design. Lessons and projects provide students with approaches to creative thinking, understanding visual communication, and discovering meaning through discussion and research. Lectures and other activities are designed to enhance the student’s understanding of the relationship between historical developments and artistic production.
    Personal Finance
    This course blends financial theory with financial applications while providing an understanding of the U.S. financial structure. Emphasis is placed on budgeting, personal income and expenditures, present and future value calculations, personal financial statements, and finance and credit alternatives.
    Psychology
    This course introduces the student to basic psychological principles. Topics include neuroscience and behavior, states of consciousness, learning, development, personality, health psychology, psychological disorders, and social psychology.
    Critical Thinking
    In today’s information age, critical thinking skills are vital for success. This course utilizes case studies to teach reasoning, analysis, and evaluation skills in everyday situations. Students learn the importance and benefits of critical and creative thinking, work through steps to understand, analyze, and evaluate specifics of argument and persuasion, and practice solving problems using critical thinking skills.
    Human Relations in Organizations**
    This general studies course focuses on effective human relations in organizations. Specific areas of study include work relationships, ethical choices, team building, conflict management strategies, diversity in the workplace, and work-related stress.
    **This course can be replaced by another approved General Education course.
  • Employment

    PTI Web Design & Development graduates are prepared for positions at:

    • Advertising agencies
    • Mid sized companies
    • Broadcast media
    • Design & development studios
    • E-learning companies
    • Freelance
    • Interactive agencies
    • Marketing companies
  • Careers

    PTI offers a comprehensive Career Services Department with a dedicated staff who will assist you in your career search. Companies that have previously hired PTI graduates include:

    • Ansaldo STS USA Inc.
    • Ardex, Inc.
    • Atlas Design Group
    • Brunner
    • Direct Axis
    • Higher Images, Inc.
    • Information Solutions & Management, Inc.
    • Larson O'Brien
    • MARC USA
    • Media Genius
    • Michael Baker Corp.
    • Ohio Motor Group
    • Pittsburgh Steelers
    • ShowClix
    • Television Ad Group
    • University Bound
    • Westinghouse
    • Some employers may require a background check and drug screening prior to employment.

    Applicants for the Multimedia Technologies program must meet specific entrance requirements.

  • Tuition, Loan Debt & Graduate Information

    For graduation rates and other important consumer information regarding this program, please click on the link below:

    United States Department of Education Gainful Employment Data


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