Marketing

The PTI Business Degree with a Concentration in Marketing is designed to help you acquire solid business understanding while giving you an opportunity to apply the fundamentals of marketing within an organization and the consumer environment.

You will be challenged to develop strategy, planning and a marketing mix to help move goods or services to customers, change behaviors and influence ideas. Marketing skills are a necessity to ensure the economic survival of most companies.

Key Benefits

  • PTI Students work closely in the field with General Managers and Corporate Director of Marketing to promote local businesses.
  • PTI Business Students take field trips to both large and small companies to meet company representatives and get first hand information on the company.
  • Business Students organize, promote and run the New to You Professional Dress Sale which helps PTI Students dress professionally for internship and job interviews.
  • PTI Business Students run the PTI mobile store to get hands on business experience.


 

More about this program

Key Skills
Memberships
Courses
Employment
Careers
Tuition, Loan Debt & Graduate Information
  • Key Skills

    In the PTI Marketing Program you will learn key skills such as:

    • Management skills
    • Performing Presentations
    • Critical Thinking Skills
    • Decision Making Skills
    • Sales and Promotion Techniques
    • Social Responsibility
    • Personal and Professional
    • Development
    • Solving Problems
    • Dynamic interpersonal skills
    • Computer skills and Information Technology
    • Accounting skills
    • Marketing new products
    • Creating a new business
    • Business Law
    • Creating business spreadsheets
    • Database Applications
  • Memberships

    • PTI is an active member in the American Marketing Association and our students attend regular events to meet industry professionals that can open doors for internships and job placement.
    • PTI is active in Alpha Beta Gamma and International Business Honor Society that recognizes and encourages scholarship among two-year college students in business.
  • Courses

    BUSINESS Core Courses

    • Computer Applications
    • Critical Thinking
    • Introduction to Business
    • Principles of Mathematics
    • Steps to Career Success 1, 2, and 3

    MARKETING Courses

    • Advertising and Promotion
    • Business Law
    • Consumer Behavior
    • Database Application for Business
    • E-Commerce & Internet Sales
    • Financial Accounting 1
    • International Business
    • Meeting and Events Planning
    • Principles of Management
    • Principles of Marketing
    • Principles of Retailing
    • Professional Selling
    • Visual Merchandising
    • Spreadsheet Applications

    General Education Courses

    • Career Development
    • Effective Speech
    • Electives – 2 for Marketing
    • English Composition 1
    • English Composition 2
    • Personal Finance
    • Internship
  • Employment

    PTI Marketing graduates are prepared for entry-level positions at:
     
    • Accounting
    • Advertising
    • Banking
    • Computer Services
    • Credit and Collections
    • Customer Service
    • Education
    • Energy and Utilities
    • Healthcare and Medical
    • Human Resources
    • Information Technology
  • Careers

    PTI offers a comprehensive Career Services Department with a dedicated staff who will assist you in your career search. Companies that have previously hired PTI graduates include:

    • H. J. Heinz
    • H & R Block
    • Verizon Wireless
    • PNC Bank
    • Calgon Carbon Corporation
    • Carnegie Science Center
    • Digital Picture, Inc.
    • Federal Express
    • Amcon Office Systems
    • American Red Cross
    • Beckwith Machinery Co
    • General Nutrition Center
    • Huntingdon Bank
  • Tuition, Loan Debt & Graduate Information

    For graduation rates and other important consumer information regarding this program, please click on the link below:

    United States Department of Education Gainful Employment Data


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