Retail Management - Business Administration
An exciting and vital component of national and international commerce, retail management encompasses the purchasing, merchandising, marketing, advertising, sales and promotion involved in retail and wholesale distribution and delivery.
While much of the occurs in brick and mortar retail stores found in shopping centers, malls and outlets, today's global retail industry is fueled by direct marketing and electronics marketing. From understanding consumer behavior and purchasing patterns to constructing appealing displays and inviting store layouts, to proper planning and control systems, retail management provides many entry-level employment opportunities that lead to diverse mix of advancement possibilities.
Retail Management
Associate Degree
- Major retail store layouts
- Consumer segment identification
- Differentiating buying behavior
- Retail operations
- Promotion, marketing, and merchandising
- Demographic and social influences on retailing
- Interior structure, displays and components
- Internship
Are you thinking of coming to PTI from New York, Ohio, or New Jersey? Then call now. PTI offers some of the best school-sponsored living accommodations in Pittsburgh and is equipped to handle many out of state students who decide to make the move to Western Pennsylvania.
