The PTI Business Degree with a Concentration in Marketing gives students the tools necessary to thrive in the corporate world.
Business Administration is one of the most commonly sought after majors because business programs are highly sensitive to the job market and teach skills that are directly relevant to the workforce. Companies keep an eye out for business education when reviewing resumes. In fact, in a 2012 survey NACE found that nearly half of responding employers (48.5%) planned to hire business administration degree graduates.
Key Program Focus Areas
The PTI Business Degree with a Concentration in Marketing prepares students to enter the workforce by providing courses in several areas. Marketing students learn from a faculty of highly-skilled professors in such subjects as Advertising and Promotion, Principles of Management, a necessary stepping stone for students who aspire to someday run a company; and Principles of Marketing, for those keenly interested in the start-to-finish business process involved in marketing (promotion, product, place and price).
Emphasis is placed on applicable skill development that you can transfer to the workplace. Business program participants can expect to learn how to market new products, develop critical thinking and decision making skills and perform effective presentations which are key to making a good impression in business.
Marketing Program Benefits
The PTI Business Degree with a Concentration in Marketing is a hands-on learning experience, comprised not only of in-classroom theory but also practical application. Students enrolled in this program augment their studies through several projects:
- Business Marketing students are provided opportunities to visit companies of varied sizes to gain exposure to the inner workings of corporations and insights into best business practices.
- Students gain valuable knowledge from seasoned professionals such as marketing managers about what it takes to successfully promote a company.
- Business students implement new skills by hosting the New to You Professional Dress Sale, aimed at educating students on proper interview attire. Marketing students are also involved in completing a number of hands-on business projects.
Marketing is a diverse field which may be applied to any number of industries and various professional positions since marketing is important to the success of any business. PTI Marketing students will learn the skills necessary to enter the fields of:
- Customer Service
- Energy and Utilities
- Healthcare and Medical
- Human Resources
- Information Technology
- …and many more!
Wherever your professional life takes you, a Business Degree with a Concentration in Marketing from PTI will provide you with the skills needed for success. Be a part of the resurgence of the corporate world. Contact us today for more information about the Business Degree with a Concentration in Marketing!